How to move past ageism in Europe

Addressing ageism is essential to building a resilient society. A society that values individuals across the lifespan, will ensure that everyone can contribute to and benefit from a shared, sustainable future. A FutuRes review of research literature on ageism (see below) suggests: equal opportunities for people of all ages means that societies can tap into the full potential of their populations. 

In an age-friendly Europe, people of all ages will: 

  1. have easy access to basic goods and services
  2. have their achievements recognised
  3. will be active participants of civil society their community

Ageism not only harms individuals’ health and well-being but may also undermines societal resilience by eroding societal cohesion, fostering intergenerational tensions, and hindering the full participation of all age groups in social, economic, and political life.

The EU has been moving away from viewing old age in terms of burden or loss. Rather, European policy acknowledges the indispenable role of older persons in the community. In the 2023 "demographic toolbox", they state: "Since our citizens are living longer and healthier lives, all our policies need to be forward-looking and support the shift from an ageing to a longevity society."
 

Older woman and young child look at mobile phone together

Respect of people across the entire lifespan is crucial to respect their human rights and dignity, thus contributing to foster a more cohesive and resilient society. A resilient society is defined by its capacity to adapt to challenges and foster inclusivity. In September 2024, FutuRes experts met with more than 130 engaged citizens from all over Europe to discuss how to reduce ageism in Europe.

Many invaluable suggestions were given, along with best practice examples. The Futures researchers, along with AGE Platform Europe, have added a literature review on ageism for context. 

Find the full report below. In short, the recommendations can be summarised in this formula:

1. Avoid policies which create competition between younger and older generations for limited resources - such as healthcare, pensions, or employment opportunities. Intergenerational tensions over basic ressources exacerbate tensions and undermine societal solidarity, weakening resilience in the face of crises

2. In any policy, consider three questions:

☐ Accessibility: Will people benefit from my policy regardless of factors linked to age (such as mobility, digital literacy)? 

☐ Recognition: Has my policy considered the richness of knowledge and skill which is available in the older population?

☐ Participation: Is my policy reaching out to older citizens as active participants?

3. Use opportunities for transgenerational mentorship and age-mixed activities on the local level

4. Change attitudes: Training on ageing awareness should not be learned only from books. Include older people in educational interventions, like workshops, tutoring, skills exchange and virtual reality activities to foster empathy

5. Make the workplace an ageism-free space: Provide tools to employers to help them better assess the capabilities of older people. This can be extended to people working in job centres, local politics, research.